Create an inbound generating machine
Turn your expertise
into demand.
We craft profitable founder-led GTM content machines for B2B SaaS who want to scale faster and be seen as the #1 choice to buyers.
(let's get your content strategy going)
What founders have to say:
dude very solid writing!!! Your work is good.
Noah Kagan
Founder @ AppSumo
Just closed our first client who came from our content. $4k in 3 weeks. Not too bad!
Dom
Founder @ B2B agency
Very well researched and you clearly understand our values. Quality [posts] like this will blow up in no time!
John Hu
Founder @ Stan
Sheldon has been a pleasure to work with on my social media and business. His dedication to helping me build my brand has been amazing. Now getting my first social sales.
Josh Parsons
Sales @ Harcourts
What I liked about Sheldon was his analytical approach and interest in business building coupled with knowledge of social media platforms.
Usman Sheikh
Founder @ HOV
Sheldon has been a pleasure to work with on my social media and business. His dedication to helping me build my brand has been amazing. Now getting my first social sales.
Josh Parsons
Sales @ Harcourts
Just closed our first client who came from our content. $4k in 3 weeks. Not too bad!
Dom
Founder @ B2B agency
dude very solid writing!!! Your work is good.
Noah Kagan
Founder @ AppSumo
What I liked about Sheldon was his analytical approach and interest in business building coupled with knowledge of social media platforms.
Usman Sheikh
Founder @ High Output Ventures
Very well researched and you clearly understand our values. Quality [posts] like this will blow up in no time!
John Hu
Founder @ Stan
The problem
Distribution is becoming harder
You've invested in content but your pipeline is dry.
You've invested in content but your pipeline is dry.
You've invested in content but your pipeline is dry.
Your sales channels are becoming less profitable.
Your sales channels are becoming less profitable.
Your sales channels are becoming less profitable.
Customers are choosing the competition over you.
Customers are choosing the competition over you.
Customers are choosing the competition over you.
Our solution
We build you a founder-led content machine that generates pipeline
Step 1
Develop your strategy and positioning
We review your product, competitors, and responses to an intake form to build your content strategy and turn your LinkedIn profile into a landing page that converts.
Step 2
Build you a founder-led content machine
We handle everything content production and distribution - in your voice. We implement our proven content playbooks that get you more reach from the right people.
Step 3
Turn your audience into pipeline
We craft killer lead magnets and nurturing newsletter sequences that turn followers into paying customers by positioning you as the industry leading subject expert.
Your outcome
For those who want…
Inbound leads on autopilot.
Inbound leads on autopilot.
Inbound leads on autopilot.
Shorter sales cycle and reduced CAC.
Shorter sales cycle and reduced CAC.
Shorter sales cycle and reduced CAC.
Compounding brand equity and trust.
Compounding brand equity and trust.
Compounding brand equity and trust.
Reach thousands with your message.
Reach thousands with your message.
Reach thousands with your message.
Top talent looking to work for you.
Top talent looking to work for you.
Top talent looking to work for you.
Invitations to speak at industry events.
Invitations to speak at industry events.
Invitations to speak at industry events.
Impressions that turn into pipeline
Before
After
What we do
Our services
Sprint
$4,997 (one-time)
We run your content strategy, production, and distribution for your next GTM sprint.
Complete audit and social strategy development.
30-day content production (mix of video and graphics).
90-day content roadmap and analytics dashboard.
Killer lead magnet to get those precious emails.
Nurturing newsletter sequence to convert views to leads.
Sprint
$4,997 (one-time)
We run your content strategy, production, and distribution for your next GTM sprint.
Complete audit and social strategy development.
30-day content production (mix of video and graphics).
90-day content roadmap and analytics dashboard.
Killer lead magnet to get those precious emails.
Nurturing newsletter sequence to convert views to leads.
Sprint
$4,997 (one-time)
We run your content strategy, production, and distribution for your next GTM sprint.
Complete audit and social strategy development.
30-day content production (mix of video and graphics).
90-day content roadmap and analytics dashboard.
Killer lead magnet to get those precious emails.
Nurturing newsletter sequence to convert views to leads.
Grow
$3,997 (monthly)
For the growth-stage SaaS that wants to scale distribution for their product.
Everything in the Sprint. Plus:
Dedicated content strategist and writer.
Community and lead growth management.
Weekly, monthly, and quarterly reporting.
Social selling workshop to turn leads into users.
Grow
$3,997 (monthly)
For the growth-stage SaaS that wants to scale distribution and long-term brand equity.
Everything in the Sprint package. Plus:
Dedicated content strategist and writer.
Community and lead growth management.
Weekly, monthly, and quarterly reporting.
Social selling workshop to turn leads into users.
Grow
$3,997 (monthly)
For the growth-stage SaaS that wants to scale distribution for their product.
Everything in the Sprint. Plus:
Dedicated content strategist and writer.
Community and lead growth management.
Weekly, monthly, and quarterly reporting.
Social selling workshop to turn leads into users.
Scale
Custom pricing
For the SaaS looking to build out a complete social strategy for the team and company.
Everything in Grow. Plus:
Personal landing pages to convert followers into owned audience.
Weekly newsletter production to keep leads engaged.
Short-form video and expanded graphics capabilities for a more personal connection with your followers.
Content strategy and production for company social accounts and other team members' personal brands.
Scale
Custom pricing
For the SaaS looking to build out a complete social strategy for the team and company.
Everything in Grow. Plus:
Personal landing pages to convert followers into owned audience.
Weekly newsletter production to keep leads engaged.
Short-form video and expanded graphics capabilities for a more personal connection with your followers.
Content strategy and production for company social accounts and other team members' personal brands.
Scale
Custom pricing
For the SaaS looking to build out a complete social strategy for the team and company.
Everything in Grow. Plus:
Personal landing pages to convert followers into owned audience.
Weekly newsletter production to keep leads engaged.
Short-form video and expanded graphics capabilities for a more personal connection with your followers.
Content strategy and production for company social accounts and other team members' personal brands.
The most common questions we get asked
Our FAQs.
How do we know our content is working?
We measure success in 2 ways: business impact and social metrics. Business impact (what really matters) are things like inbound leads, win rate, attributable revenue, pipeline growth, etc. Social metrics are the things that make you look cool on dates (at least that’s what my mom’s told me), like follower growth, engagement rate, think an analytics dashboard. Social metrics are leading indicators for business impact. The best content gets people at the door and pushes them in. But we know not every business is the same, so our team aligns with you during onboarding to make sure we’re measuring the metrics that matter for your business. And let’s get it clear now: We care about increasing your revenue. Making you a category celebrity is just the way we get you there.
How do we know our content is working?
We measure success in 2 ways: business impact and social metrics. Business impact (what really matters) are things like inbound leads, win rate, attributable revenue, pipeline growth, etc. Social metrics are the things that make you look cool on dates (at least that’s what my mom’s told me), like follower growth, engagement rate, think an analytics dashboard. Social metrics are leading indicators for business impact. The best content gets people at the door and pushes them in. But we know not every business is the same, so our team aligns with you during onboarding to make sure we’re measuring the metrics that matter for your business. And let’s get it clear now: We care about increasing your revenue. Making you a category celebrity is just the way we get you there.
How do we know our content is working?
We measure success in 2 ways: business impact and social metrics. Business impact (what really matters) are things like inbound leads, win rate, attributable revenue, pipeline growth, etc. Social metrics are the things that make you look cool on dates (at least that’s what my mom’s told me), like follower growth, engagement rate, think an analytics dashboard. Social metrics are leading indicators for business impact. The best content gets people at the door and pushes them in. But we know not every business is the same, so our team aligns with you during onboarding to make sure we’re measuring the metrics that matter for your business. And let’s get it clear now: We care about increasing your revenue. Making you a category celebrity is just the way we get you there.